How did we get so far off base? Do you ever get the feeling that somebody has gone through our world and switched the price tags on everything? Things that ought to be treated as precious-like family, friends and faith-are inconsequential, and things like a new BMW, membership in the country club and the climb up the corporate ladder are all too often considered of great importance.Author Tony Campolo believes we are forcing ourselves to do things we think are important in order to "keep up" with the rest of the world. "God wants us to have fun-yet we don't know how", Campolo says. Who Switched The Price Tags? challenges us to take a serious look at the important areas of our lives and put the right price tags back on the right items in order to experience the true fulfillment God has planned for us.