This milestone in the self-help movement reveals the secrets to making your products and services irresistible to customers and clients. Robert Collier explains how to appeal to the basic elements of human nature — including love, pride, duty, and self-indulgence — to reach and motivate any audience. Learn how to:• Control the genie of your mind, the subconscious • Recognize your ambitions and harness your desires• Visualize your goals• Develop faith in yourself• Cultivate your creative imagination• Strengthen your willpower• Overcome daily challengesReal-life success stories illustrate the power of these strategies and their essential advice for sales, advertising, and copywriting professionals.