This book has the potential to change the way you sell and make you more successful than you ever imagined. It combines research with practical strategies that really work.The techniques given in this book, apply to anyone who sells. You'll learn how to open a relationship and turn a first-time customer into a customer for life.As a sales professional, if my goal is to make you a customer for life, my actions will reflect that. Instead of using slick gimmicks or sales formulas, you'll learn to treat the customer with integrity. The book combines research with practical strategies that really work.