Let's face it: the best people in the world do not get the best outcome. Consider that, in the real world: (1) The best candidates do NOT get hired; (2) The best products do NOT sell the most; and (3) The best workers do NOT get promoted. The truth is... opportunities are NOT reserved for the most capable people. Rather, it is for those who LOOK the most capable. You see, the key is not about how good you really are, but how good you APPEAR to be in the eyes of others! So grab this book and learn to present the best side of yourself.