Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.