the notion of the sweet spot is not exclusive of the world of sports. the business world has its sweet spots as well. in business a sweet spot is a place, time or experience where a companys brands, products and services, finances, leaders and marketers are in tune and in time with consumer needs, aspirations and budgets. everything and everyone is aligned; the companys differentiator is cogent, persuasive, and alluring. repeatedly finding these sweet spots is the key to growth in increasingly competitive times and in arun sinha ` s book, he takes marketing back to its core function: driving business growth. sweet spot shows how marketing needs a place on the board and a champion in the form of a cmo and provides key lessons in how marketers can find their own marketing sweet spot. topics include: the elite league of sweet spot companies what ` s the game about--how sweet spotters work growth and concept of full-circle marketing sweet spot skill #1--learn to march to the beat of the buyer sweet spot skill #2--avoid where everyone else is headed sweet spot skill #3--brands are the heart and soul of sweet spot companies sweet spot skill #4--make your top executives the first new members of the marketing department sweet spot skill #5--market from the inside out