Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working.This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year.In addition this book provides techniques to:Distinguish specific groups of readers most likely to buy your novel or nonfiction book.Understand your competition and the advantages that your book offers.Clarify hooks that capture attention of the media, reviewers, and readers.Identify where and how to reach readers, reviewers, and media.Create and implement a consistent brand throughout all marketing efforts.Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values.Maximize organic reach and stay to a budget of less than $100 per book campaign.Develop a long-term online marketing plan.