Rethinking Paper & Ink offers a critical examination of the book publishing industry and discusses ways to achieve more sustainable practices. Through extensive research and experience in the industry, the authors present ideas on sustainability within the book-making process, reviewing the environmental impacts of acquisitions and editing, design and printing, marketing and distribution, and both print and digital sales. Rethinking Paper & Ink includes a detailed account of the choices Ooligan Press made to produce the book itself and features industry profiles that highlight remarkable individuals, organizations, and businesses exemplifying these standards.