Profitable Partnerships is a "must read" for potential franchisees, existing franchisees and franchisor executives. It is written by psychologist, Greg Nathan, regarded as a foremost international expert on the people issues in franchising. The book is literally brimming full of practical ideas, checklists and inspirational stories to help you secure a bright future in the dynamic franchising industry. Many leading franchise companies insist their franchisor executives and franchisees read this book as part of their induction to franchising.