The premise of the book is simple; your plans, however brilliant, will ultimately succeed or fail based on the character and mental toughness of those who must carry them out. "On Character and Mental Toughness" by William James Moore is an easy to read handbook on the process you go through to consistently succeed at anything. It's the book you read to set the foundation before you turn to mastering the specifics of your academic, athletic, business or personal endeavors. If you have already set off on your journey, this book will remind you of the vital fundamentals that you may have missed or forgotten and compel you to see how they enhance or detract from your mission. It's a valuable tool packed with insights for those who want to get going and keep going. Within the book leaders will discover a means to articulate what it takes to succeed as an individual and team member. "On Character and Mental Toughness" also tells the story of a teacher and coach who turned to lessons on character and mental toughness as the basis of turning around a struggling program while overcoming his own significant personal difficulties. In the end it teaches a focused progression of traits which allow you and your team to avoid "The Easy Way" and take "The Character Way" in each daily decision. This is the key to achieving consistent success.