Quirk extends their reach in the gift market to include a new line of notecards. Combining Quirk's slightly twisted content and a package with total object appeal, this fresh, humorous line of stationery will appeal to our core market of young, urban consumers. Cards are large enough to hold a 4 x 6 photograph, making them a great vehicle for sharing pictures with relatives and friends. It features cute illustrations from "The Dog Owner's Manual", rolling the brand further into the gift market.