Crazy about ads Advertising in the space age. This issue, composed of images selected from miles, offers the best of American display advertising in the era of the "big idea." From the height of American consumerism, bold and colorful advertising campaigns provide a fascinating glimpse into the 1950s and 1960s, as preoccupations with the Cold War gave way to the carefree drinking and cigarette atmosphere of the Mad Men era. A digital remaster has been carried out to obtain optimal quality of these ads filled with fresh fonts and colors, as well as a sensual range of possibilities, which seduced the audience to buy everything from guns to girdles to cars . , toothpaste, plane tickets or household appliances. Surprising, fun and inspiring, this snapshot of mid-20th century marketing is an evocative collector's item and a testament to design innovation and advertising ingenuity. Edition: Multilingual (German, French, English)