Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands.From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.About the seriesBibliotheca Universalis -- Compact cultural companions celebrating the eclectic TASCHEN universe!
"Uno de los mejores libros de referencia para ver marcas globales, me ha ayudado mucho para entender el mercado."
Nathaly Soto Martes 03 de Noviembre, 2020"Excelente libro para diseñadores"
Eliana Alarcon Miércoles 08 de Diciembre, 2021"Muy bueno"
P J Domingo 09 de Junio, 2024"El libro es hermoso e inspirador, hecho totalmente a color, recopila las marcas más importantes y representativas del mercado mundial. Una buena apuesta para quienes buscan referencias y motivación en el camino de mejorar en la creación de marcas y logotipos. "