The press, the oldest means of communication among those that live together nowadays, has to face with serious unanswered questions about the rules that will indicate its evolution. The aim: to define its social role and position in a communicative market, which is becoming more and more diversified and segmented. In that sense, journalistic proposals that develop from the local field - the nearest to citizen and reader - have experienced important progress during the last years. This development, together with the diffusion of new free heads, makes people think there could be interesting expectations for the area. Over a hundred of informants analysed the current reality and perspectives of the local and free press in a world where globalisation plays an important role.