Ashton is a broken down town, in Powder Valley somewhere in the Rocky Mountains and is trying to survive gentrification from its wealthier neighbor Cherry Ridge. It's nearly conceding its territory, but their teenage leaders, Irish, Jester, along with Quartermates Benny, Curly, Twitch and Mars stand in the way. Ashton High is the pride of the town and has a cruel but glory-filled history of being past champions of The Powder Match, against the Cherries. The Cherries, led by Sonny Gatson, live a life opposite to the kids of Ashton High and he will do anything to keep it that way. Rose, a mysterious new resident, arrives with a plan to carry the Ashes to prominence that involves an Olympic level snowboarder, Christmas Daye.