For courses in international business.This ISBN is for the bound textbook, which students can rent through their bookstore. A modern approach to international businessInternational Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.
"El libro motiva en la mayoría de los tópicos ya conocidos por otras ediciones y más aún por ser del expertise del Autor principal Tames Kavugil (Negocios Internacionales Estrategia global, Mercados Emergentes Mercado internacional, Empresas nacidas globales y digitales) Pero con un fuerte impulso en la contemplación del valor de la tecnología y la orientación a la generación denominada Z . Una Obra de Texto Universitario y Posgrado muy requerida para el éxito en el mundo de los negocios globales Digitales. "