This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations worldwide. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
"Es una obra que vuelve a las raíces de los negocios internacionales, orientándose claro está en los últimos avances, pero retomando viejos conceptos del famoso efecto derrame de Adam Smith. No Tanto bajo una mirada de las necesidades como era en sus comienzos. Sino más bien en las oportunidades colaterales producto de la dinámica de las innovaciones producidas por las mega empresas transnacionales. Un mercado demasiado grande para alcanzarlo pero chico para las corporaciones medias multinacionales . El mensaje que deja es que correr riesgo por ese desafío lo vale.....de hecho las corporaciones de la industria japonesa en los 80¨ y la coreana en los últimos 20 años aprovecharon fuertemente esos mercados meta. "