Your “brand” is much more than a logo on a piece of paper or on your business card. It’s about who you are and what you do on the deepest levels. The world is filled with "red oceans".... everyone competing for the same clients with the same products, same services, same everything. When the client can't differentiate between you and everyone else, it becomes a pricing war and you will always lose that battle. Don’t miss this opportunity to really shake up your perception of what a successful brand means and how to put yours at the top of the food chain. You will have a clear path on how to create a blue ocean for your business. Chapters will cover…….. - Image Is Everything - The 5-Second Image Challenge- Perception Is Reality- Real vs. Perceived Value- Personal Branding- Developing a "Blue Ocean" Strategy- Delivering a 6-Star Experience- How To Build A Cult Brand- Is My Brand Broke?Whether you can been an entrepreneur for many years, or are thinking about jumping into the game, this book will help redefine what your brand should look like and how to get there. Is your brand tired or broke? That very well may be the case and it's imperative that you take action today to "re-brand" what customers and prospects feel about you. In his 7th book, Mitche Graf shares with you some of the key elements of what it takes to have a successsful brand, and how to execute those elements into a crowded marketplace. In today's competitive market, only the strong will survive and the weak will perish- which will you be?