In this book, Jim highlights how you can start a business in college and why it makes sense. For those who do, they will experience the excitement, fear, joy, and transformation that goes along with launching a business. If you want to experience that journey, this book is for you.In this book, you'll also find powerful examples of students who launched businesses while still in college. Examples are powerful, but sometimes they fall victim to a selection bias where only the successful ones are celebrated. But here you'll find stories of genuine individuals who have experienced success and failure as part of their own entrepreneurial journeys.As you set out on your own entrepreneurial journey, you will find this book to be a valuable resource. And you will find it to be an inspiration as you strive to achieve the rewards that can only come by creating and growing your own business. Good luck on your journey.