New media and technology are firmly embedded in our contemporary society and culture. The application of the internet and mobile communications, including online gaming, has made a huge impact on political participation, business, education, and social relations.Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics aims to engage the complex relationship between technology, culture, and socio-economic elements by exploring it in a transnational, yet contextually grounded, framework. This book explores diverse perspectives and approaches, from political economy to cultural studies, and from policy studies to ethnography, In order to reflect varied perspectives on the convergence of culture and new media technology.