Make the sale to four key generations All your customers like the same type of service, right? And allyour products should be sold the same way to all prospects, right?And the reasons you like your product and service are the samereasons your buyers should like it, right? Wrong!What your sales team doesn't know about Gen Xers, Boomers,Matures, and Millennials impacts the bottom line. Each generation'sdiffering values creates differing expectations for what makes aquality sales or service experience. In Generational SellingTactics that Work: Quick and Dirty Secrets for Selling to Any AgeGroup, thought leader Cam Marston reveals the four generations'sales and services biases and provides simple, easy-to-executeideas for reaching each.Author has a winning track record with his previous book,Motivating The "What's In It for Me?" WorkforceUnique in preparing you and your sales team to sell crossgenerationally, not just to one generation or otherHighly energetic and engaging to read, Generational SellingTactics that Work is full of immediately actionable ideas foreach generation so you can sell confidently and deliver superbservice to each of these unique demographics.