AN INSIDERS GUIDETO THE FUTURE OF SNOW AND ICE MANAGEMENTOne of the most groundbreaking books about the snow and ice management industry, First in Snow: Inside the World of Snowfighting sets out to explore, and explain, the complicated and oft-misunderstood trade known as snowfighting.Brad Caton draws on nearly two decades of experience running his Vancouver-based snow and ice management firm, Invictus Professional Snowfighters, as well as in-depth discussions with industry experts ranging from attorneys, insurers, advocates, property managers, salt distributors, and fellow snowfighters, to present a rare, broad-scoped analysis of the challenges, solutions, and dire importance associated with the snow andice industry.Caton offers a compelling case for why snowfighting should be viewed as an emergency service, rather than as a service akin to wintertime lawn maintenance. He, along with his interviewees, breaks down exactly what it is that snowfighters do and outlines the burdens placed on the industry by a growing penchant for lawsuits, rising insurance costs, and the all-too-common disconnect between contractor and client due to the nocturnal nature of the business. Property owners, legal and insurance professionals, technology developers, snow and ice professionals, and the general public can all learn from this books vast insights on all things snowfighting.