After 20 years in IBM, 7 as a divisional Vice President, Joe Fox had his standard management presentation -to IBM and CIA groups - published in 1976 -entitled EXECUTIVE QUALITIES. It had 9 printings and was translated into Spanish -and has been offered continuously for sale as a used book on Amazon.com. It is now reprinted -verbatim- and available from Createspace, Inc - for $15 per copy. The book presents a total of 22 traits and qualities and their role in real life situations- and their resolution- encountered during Mr. Fox's 20 years with IBM and with major computer customers, both government and commercial. The presentation and the book followed a focus and use of quotations to Identify and characterize the role of the traits and qualities. Over 400 quotations enliven the text - and synthesize many complex ideas.