Stop wondering what voters want to hear and start winning your elections Take the uncertainty and guesswork out of your next campaign and choose to win your next election. Josh Kilen combines the latest psychology with ancient, proven storytelling techniques to create a messaging framework that compels voters to act. In this book you will learn: The one mental shift you have to make to succeed How to find and understand key voter issues How a simple plan can change the voter's mind Why not talking about yourself is the best strategy The one thing no campaign can live without How to keep your campaign positive and avoid going negative The six steps every candidate needs for bulletproof messaging Whether you running for student government, a school board position, or Federal office, you need a powerful brand message to win. This book will give you the tools you need to defeat your opponent, compel the voters to support you, and win your next election!