Welcome to the future of business thinking. It dares to confront everything you thought was true. It’ll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head. MeetThe Devil’s Advocate. And whether you’re new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.