In this revised and updated edition of art historian Dawn Ades's seminal study of Salvador Dalí, based on interviews with the artist, Ades examines what accounts for Dalí's popularity, exploring such issues as the accessibility of his imagery and his talent as a self-publicist. This book reconsiders the Dali phenomenon, from his early years and the development of his technique and style to his relationship with the Surrealists, his exploitation of Freudian ideas, and the image that he created of himself as the mad genius artist.This new edition of Dalí is an accessible and vibrantly illustrated introduction to one of the most significant artists of the twentieth century.