Illustrated book Eight renowned designers representing eigth distinct modes of praticing the same profession. They are an example of how manage talent that should be studied in schools, not only in design schools but also in business schools, as success stories. We have asked them to open the doors of their studios to us, but not to show us everything they have done, which is already well documented and published, but to explain to us in their own words how they do what they do so that we might learn from them. Conversations with: Philippe Starck, Patricia Urquiola, Giulio Ridolfo, Alfredo Häberli, Piergiorgio Cazzaniga, Alberto Lievore, Benjamin Hubert, Jasper Morrison