This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity, with logical data-driven conclusions to provide an analysis of independent film promotion.The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers, and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of interviews from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more), prominent independent film critics, press relations who specialize in working with indie filmmakers, film festival directors, and podcasters.Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion.